Building a comprehensive data warehouse is the first fundamental step in creating strong analytics and personalization. RAIT will take your data from multiple sources including click stream, transaction, product, campaign and user profiles to create a robust data asset.

Our scalable data warehousing infrastructure enables us to build large warehouses that are capable of holding data for the most data intensive businesses, even those as big as the Media Metrix top 50.

RAIT applies advanced data mining algorithms to provide you with the most powerful analytics available. Our algorithms identify patterns in the data that can deliver new insight into your customers. These analytics, coupled with our interactive reporting interface, give you the intelligence you need to make timely decisions with confidence.

· Personalization
· Cross-sell and Upsell
· Churn management
· Affinity Analysis - Product, Content, Event
· Customer Segmentation